Best Male Salon / Barbershop Finalists!


Wiles Studios in Northampton Named Finalist in Two Top Awards

Wiles Studios in Northampton has been recognised as a shining example of British barbering after securing a finalist place in two prestigious awards. 

The salon is in the running to win the Male Grooming Salon – Barbershop of the Year award at HJ’s British Hairdressing Business Awards 2020 as well as being named finalists in the Salon Business Awards 2020 for Best Male Grooming Salon.

These awards recognise the outstanding skill and dedication of the Wiles Studios team who fought off fierce competition to make it into the finals.   

Owner Christian Wiles impressed a host of industry judges with his business growth and turnover figures, and how the salon’s unique selling points had been highlighted through impactful marketing. Kudos was also given for examples of how the team had worked together to achieve amazing results, and special note was given to the beautiful décor and service offering that made the business the best destination male grooming salon in the area.

HJ’s British Hairdressing Business Awards, now in its 22nd year, promote professionalism, innovation and excellence, while recognising those individuals and teams who work tirelessly to raise the profile of the hairdressing industry and make it attractive to new entrants while keeping it at the forefront of the mind of the consumer.

Commenting on the announcement, Jayne Lewis-Orr, executive director of HJ’s British Hairdressing Business Awards said; “There’s no denying that it has been a tough few months for hair salons and barbershops but to be named as a finalist in the Male Grooming – Barbershop of the Year category confirms just how exceptional Christian Wiles Hairdressing is. Christian has crafted an amazing business concept, gathering a superb level of customer loyalty already. That truly is a mark of incredible entrepreneurial flair. We wish him the best of luck."

Male Grooming has seen a surge in popularity in recent years, some attributing the growth to the influence of TV shows such as Love Island, and the trend for well-groomed beards. In 2019, it was reported by The Local Data Company that the number of barbershops on Britain’s high streets rose by 414 units from the previous year.

On their success, Christian Wiles owner of Wiles Studios says: “It’s been a challenging year for my business, but it feels incredible to be recognised in these awards – proving that hard work and resilience pays off. To see my dream come to life and affect other people in such a positive way is so rewarding.”

Wiles Studio will find out if they have achieved the top spot at an awards evening on Monday 25th January at the London Hilton on Park Lane.

Currently there are now more than 43,000 hair and beauty businesses in the UK, following a 45% increase over the past five years. It is reported that hair and beauty businesses also have higher survival rates after five years than many other sectors. It’s easy to see why the appointment books of UK salons are now full for the next few months following the nationwide lockdown and it is clear that the value of a professional service is held in high regard.